Don't rely on chance... when you need a chance promotion developed.
BP

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Client: BP

Objective: Trade consumers up to BP's Premium Gasoline Brand - Amoco Ultimate.  

Solution: Create a unique game in local markets distributing coded game pieces.  Winners were announced daily on local radio stations and finalists attended a Grand Prize Drawing event to award a Ford Truck.   Point-of-sale material and a special web site supplemented the program.